Bold, inclusive, plant-based color & care. Coconut where it works. Botanicals where they work better. Always cruelty-free.
The hero · single drop
Collagen + Oatmeal Moisturizer
One jar. One ritual. Plumping marine collagen meets calming colloidal oat and virgin coconut oil. The cream we built the whole line around.
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Hydration
Plumping collagen meets soothing colloidal oat. For dewy, calm skin, every day.
Glow
Sun-kissed in seconds. Paraben-free formula with a sheer, buildable bronze veil.
Complexion
Weightless second-skin coverage in a deeply pigmented, breathable formula.
Lips
Coconut-rich balm that softens, smooths, and never feels waxy. 0.35 oz.
Tools
Latex-free, ultra-bouncy sponge. Wet, squeeze, bounce, for an airbrushed finish.
Beauty Tips
Pick a category. Save the tips you'll actually use.
Apply your moisturizer to damp skin within 60 seconds of toweling off, it traps 2–3× more water.
With coconut oil
Embrace Moisturizer's coconut-oil base reinforces the lipid barrier for plush, dewy skin.
Other botanicals
For oily or breakout-prone skin we swap in squalane and bakuchiol, same plumping effect, zero pore-clogging risk.
Start 2 nights a week, sandwich between moisturizer, and never skip morning SPF.
With coconut oil
Use coconut-rich balm on dry patches the next morning to repair the barrier.
Other botanicals
Bakuchiol (plant retinol alternative) delivers retinol-like results without the irritation, our pick for sensitive skin.
Our ingredient promise
Coconut oil is in most of our skin products, but not all. We use it for barrier support, slip, and that signature plush finish. Where another plant active performs better, we use that instead. Always plant-based. Always science-backed. Never tested on animals.
Virgin coconut oil
Barrier · MCTs · antioxidants
Colloidal oat
Calms reactive skin
Bakuchiol
Plant retinol alternative
Squalane (olive)
Weightless hydration
Sea fennel
Phyto-retinol glow
Marine-free collagen
Vegan plumping peptides
The Beauty Journal
Ingredients · 5 min
Coconut oil is in many of our skin products — but not all. Here's why we lean on it for moisture barrier support, and where we choose other botanicals instead.
Read articleHair · 6 min
Lauric acid lets coconut oil bond with hair protein in a way most oils can't. We break down how to use it without weighing strands down.
Read articleSkin · 4 min
Medium-chain fatty acids, antioxidants, and a calming touch. The skin science behind that soft, plush 'coconut' finish.
Read articleNails · 3 min
A 60-second nightly massage routine that strengthens nails and softens cuticles — using ingredients you already have.
Read articlePhilosophy · 4 min
We use coconut where it works, and other plant actives where they work better. Never tested on animals. Here's our ingredient promise.
Read articleBotanicals · 5 min
Bakuchiol, sea fennel, oat, and squalane — meet the plant heroes in our complexion line.
Read article