Photo Credit: Sabrina Carpenter – “Manchild” (VEVO)
Sabrina Carpenter and Blackpink’s Jennie top Vevo’s premieres in 2025. Top rising stars include Doechii, Riley Green, and Mariah the Scientist.
Vevo has unveiled its annual end-of-year charts for 2025, highlighted by major premieres by Sabrina Carpenter and Blackpink star Jennie. Music videos remain a key pillar of entertainment and continue to hold cultural cachet, as illustrated in a recent Vevo report.
Jennie led the charge for the K-pop genre, which entered the Vevo charts for the first time, having successfully closed out her solo year. “Like Jennie” was the most-watched premiere with 33.4 million global views within the first 14 days of its release, and third most-watched music video overall on Vevo globally. Jennie’s “ExtraL” with Doechii, “Love Hangover” with Dominic Fike, and “ZEN” were also some of the most watched premieres on Vevo worldwide.
Following Jennie, Lady Gaga and Sabrina Carpenter had the biggest premieres on Vevo globally this year, with the releases of “Abracadabra,” “Tears,” “Manchild,” and “The Dead Dance.” Both artists successfully released cinematic creative work drawing on popular culture while also solidifying signature visual styles that fans can recognize.
Other notable global premieres that made a splash on Vevo this year include: “Run It Up” by Hanumankind, the first Indian artist to make Vevo’s Top Premieres chart; “Luther” by Kendrick Lamar and SZA, who both had a banner year from the Super Bowl Halftime Show and Grammy wins to their world tour; and “Khé?” by Rauw Alejandro and Romeo Santos, a collaboration between major Latin stars fusing multiple genres, including Africa kizomba and reggaeton.
“Vevo’s annual insights serve as a pop culture pulse check, showing what music videos drove the most buzz and what was most culturally relevant this year. As a network that’s purely dedicated to the music video, we’ve been stewards of this art form and analyzing the trends in this space for over 15 years,” said JP Evangelista, Senior Vice President, Content, Programming & Marketing, Vevo.
“This was a historical year for Vevo, especially having a K-pop music video as our top premiere of the year. Music video viewership in 2025 reflected diverse consumer palettes, with fans increasingly watching artists from all corners of the world, spanning a variety of genres, sub-genres, and local scenes.”
Besides the massive premieres of the year, Vevo’s charts revealed a major trend of fans rewatching their favorite music videos of last year, solidifying 2024’s big premieres as streaming staples this year. These include Lady Gaga and Bruno Mars’ “Die With a Smile,” which drew in 932 million global views on Vevo in 2025 alone.
