Photo Credit: Marshall Group
Marshall Group announces the launch of Amplify, a new membership program providing long-term support for grassroots music venues worldwide.
Audio, tech, and design powerhouse Marshall Group has announced the launch of Amplify, a new membership program embedding long-term support for grassroots music. Through Ampify, Marshall will commit an amount equal to 1% of member purchases on the company’s website to support local music communities, starting with independent venues worldwide.
Independent venues are integral to budding artists; they are where they play their first shows, where scenes take shape, and where future music careers begin. Yet many of these spaces are under increasing economic pressure. This initiative reinforces Marshall’s commitment to help strengthen the foundations of live music culture for the long term.
“For over 60 years, Marshall amplified live music, from local independent venues to the world’s biggest stages,” said Jeremy de Maillard, CEO of Marshall. “Small venues are where the next generation of musicians turn first-time listeners into lifelong fans. Through Amplify, Marshall is building a long-term model to support the future of live music.”
Reflecting on the collaborative spirit of the initiative, Cecilia Sparano, Communication Director at Supersonic, Paris’ iconic rock venue, noted: “It is a real pleasure to work with a brand that truly respects our DNA and places full trust in us when it comes to both the actions we lead and the programming we curate.”
“This partnership represents genuine support for the fragile economy of small concert venues, and it plays a key role in allowing festivals such as Supersonic’s Block Party and They’re Gonna Be Big to continue to exist,” Sparano added, highlighting the broader impact of the launch.
Amplify is free to join through Marshall’s website, offering members benefits such as early access, free shipping, and priority support. Through this initiative, every eligible member purchase made through marshall.com contributes to backing the future of music.
“Independent venues aren’t just part of music history—they’re where the future is written,” said Nick Street, CMO at Marshall. “Amplify is how we connect our community more closely to that future. As Marshall grows, grassroots music will grow with us.”
The initiative will start with a focus on independent venues globally, selected for their role in supporting emerging artists and local music communities. Support may include backline equipment, funded live events, and longer-term partnerships. Amplify launches today, March 3.
